Planning Guide
How to prepare a useful stand or display brief
Describe the products, dimensions, quantity, location, intended use and target date. Separate reference ideas from approved artwork and list details that still need measuring or design.
Start with the products and location
Give the product sizes, the number to display and the intended arrangement. State the overall width, height and depth with units, the available floor or counter space, and whether the piece is freestanding, wall-mounted or placed on existing furniture. Include product weights where shelves or supports are involved. Add site photographs and retailer or venue instructions.
Organise artwork and approval files
Share the logo source file where available, brand colours, required wording and relevant drawings. Keep inspiration images separate from approved artwork, and label files with the project name, version and date. Confirm the file format, colour setup, image resolution and finishing needs for the actual output. Adobe’s print guidance recommends discussing the required bleed with the print provider rather than assuming one setting suits every job.
Define the practical requirements
State indoor or outdoor use, expected handling, cleaning, transport and storage needs. Include the delivery city, access dimensions and target installation date. Identify who approves the scope, drawings and artwork. You can add a target budget and currency, but leave unknowns clearly marked. Send the brief through the project quotation form and email reference files with the enquiry reference when available.
Useful Questions
What if I do not have final dimensions?
State what is known and what needs measuring. Reference images can start the discussion, but unresolved specifications should not be treated as production approval.
Should I send only a logo?
Include the logo together with product sizes, display dimensions, quantity, intended use, location and target date. These details make the discussion and quotation more useful.