Brand Activation

Puck & Lurpak Live Cooking Activation

Live cooking and sampling teams engaged shoppers at branded Puck and Lurpak counters. The campaign report includes consultations and sample recipients across participating stores in Baghdad, Erbil and Sulaymaniyah.

Chef preparing samples at a branded Puck and Lurpak counter in Baghdad

Campaign Locations

Baghdad · Erbil · Sulaymaniyah

Live cooking and in-store sampling

Execution

Branded cooking and demonstration counters in supermarkets
Chef-led preparation and shopper consultations
Product sampling following consultation
Store-level activity reporting

51,082

Consultations

People consulted, as reported in the campaign summary.

43,197

Sample recipients

People who received a sample after consultation, as reported in the campaign summary.

85%

Sample participation

Reported proportion of consulted shoppers who received a sample. This is participation in sampling, not a sales conversion rate.

85% is the rounded consultation-to-sampling rate. It does not measure purchases, sales growth or ROI. These historical campaign results do not predict future outcomes.

Live cooking team discussing prepared food with shoppers at a Puck and Lurpak counter in Baghdad

Promoter speaking to a shopper beside a Lurpak activation counter in Erbil

Puck and Lurpak live cooking activation in an Erbil supermarket

Shoppers and cooking team at a branded supermarket activation in Erbil

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